About Me: The Heart & Mind Behind Nata Digital

Hi, I’m Nalan.

B2B Growth & Paid Media Strategist | Cambridge

I founded Nata Digital to help B2B companies grow with clarity — not noise.

My background combines a strong academic foundation — including an MBA, a Master’s in Energy Management, and International Trade — with hands-on expertise in digital marketing and performance strategy.

I work primarily with Cambridge and UK-based B2B organisations seeking a more disciplined and structured approach to paid advertising. They want alignment. They want marketing that supports real commercial goals. This includes Meta Ads, Google Ads, and LinkedIn Ads, supported by data-led optimisation strategies designed to generate relevant demand — not just traffic.

Over the years, I’ve learned that B2B growth is built on trust, positioning, and consistent decision-making. I design demand and lead generation systems that align Meta, Google, LinkedIn, retargeting, and email into a focused growth engine — always tailored to each company’s internal structure and sales process.

Beyond strategy and data, I am a mother of two. Motherhood has shaped how I work: with resilience, precision, and long-term thinking. I value sustainability — in business and in life.

I use AI-supported tools in research, campaign structuring, and performance analysis — not to replace strategic thinking, but to enhance precision. In complex B2B environments, clarity and context matter more than automation alone.

At Nata Digital, the goal isn’t to run more campaigns. It’s to help B2B teams make better marketing decisions, strengthen internal alignment, and build systems that support revenue over time.

Ways We Can Support You!

Modular engagements designed to support B2B teams at different stages of growthModular engagements designed to support B2B teams at different stages of growth.

Each engagement can stand on its own — or be combined based on your needs.

Growth Readiness Audit. (As-Is)

Gain clarity on where your digital presence stands — before investing in growth.

Focus areas:

• Digital visibility & discoverability

• Measurement, tracking & data integrity

• Brand clarity and messaging fundamentals

• Structural gaps that impact growth efforts

• Designed to clarify where you are — before deciding what to do next.

Demand & Lead Generation Systems (To-Be)

From strategic clarity to a connected demand pipeline.

We don’t just run ads — we design systems.
By aligning Meta, Google, retargeting and email, we create a unified structure that captures and nurtures relevant B2B demand.

Your leads arrive informed and contextual, making it easier for your team to engage in meaningful sales conversations.

Architected to support growth — without overpromising outcomes.

When growth decisions become more complex, execution alone isn’t enough.
We work alongside leadership teams to clarify positioning, refine go-to-market direction, and align marketing with long-term business strategy.

Designed for companies that need strategic clarity — not just campaigns.

Strategic Growth & Marketing Advisory

B2B growth is won long before the search begins!

At Nata Digital, we design focused marketing systems that make you distinctive, discoverable, and commercially measurable — because marketing should function as a disciplined investment, not an expense.

How We Work Together

Structured entry points designed for clarity, measurable return, and long-term alignment.

The Strategy Blueprint

A structured diagnostic designed to remove ambiguity and define a commercially grounded growth roadmap.

Best For: Companies Are investing in marketing but lack clarity on return, who Are preparing to enter a new market. Need strategic alignment before scaling activity

Scope Includes: 360° Marketing & Channel Audit, Competitive Positioning & Benchmarking, Target Market & Persona Clarification, Messaging & Offer Alignment Review

Deliverables: 90-minute Strategic Clarity Workshop, A structured 6-month Strategic Roadmap document, Prioritised action plan with measurable milestones

Pricing: Fixed-fee strategic engagement

Growth Catalyst

A demand engine turning strategic clarity into pipeline momentum.

Best For: Comapnies experiencing execution gaps, Great product, inconsistent marketing. System Fatigue, Tired of fragmented, siloed tactics. Revenue Focus, Demanding marketing that hits commercial goals.

Scope: Full-Funnel Ads, Meta, Google & LinkedIn Management. Nurturing, Automated Retargeting & Demand structure. Ops, Journey Optimization & CRM Alignment. Strategy, Monthly Performance Review & Strategic Adjustments.

Deliverables: Managed Ecosystem, Active, high-performance ad engine. Strategic Messaging, Unified voice across all channels. Growth Reporting, Revenue-tied KPIs (No vanity metrics). Continuous ROI, Ongoing optimization for qualified demand.

Pricing Monthly Strategic Retainer

The ultimate board-level integration. We act as your fractional marketing leadership to bridge the gap.

Best For: The firms needing fractional CMO-level guidance and strategic marketing partnership for long term success.

Scope: Full ABM Implementation, Sales & Marketing Alignment, Fractional CMO Advisory, GTM Support. Priority Support & Strategic Access

Deliverables: Unified revenue engine, quarterly reviews, and undisputed authority. Anytime Advisory, Quarterly Growth & Performance Reviews (QBR).

Pricing: Custom Quotation

The Strategic Partner